Start your journey into digital marketing with our course designed for beginners. You can learn SEO online free and gain essential insights into the principles of search engine optimization, ensuring your websites rank higher on search engines.
Learn The Basics Of SEO
In this comprehensive course, you’ll explore how to learn about SEO for free. Covering the fundamentals, you’ll learn the basics of SEO, including key strategies and techniques to enhance your online presence. Find out what SEO is and how to learn it effectively.
Most people who run websites have a limited understanding of SEO, so you often only need to get the basics right to succeed. In this course you learn how to boost website ranking in search results.
Learning Objectives
In this hands-on course, you will learn the following topics:
- How to figure out what your customers are searching for
- How to optimize your web pages for your target keywords
- How to make sure your website is accessible to both search engines and humans
- How to get other websites to link to your site, and finally:
- How to start measuring your SEO success
Topics and Subtopics
Here is the outline of this course:
Click here to download course materials.
1- Learn about your customers
a. What ways people search for your business
b. Ways people may be searching for the same thing
c. Delve deeper into your customer searches
d. Find hot topics in your field
e. Expand your keyword list
f. Understand the metrics behind your keywords
2- Create pages optimized for search
a. Create content that aligns with ‘search intent’
b. Use short, descriptive URLs
c. Create compelling meta titles and descriptions
d. Use headers and subheaders properly
e. Optimize your images
f. Set up Schema
3- Boost your website accessibility
a. Make sure your website loads fast
b. Make sure your website is mobile-friendly
c. Install an SSL certificate
d. Create a sitemap
e. Upload a robots.txt file
f. Internally link between relevant posts and pages
4- Build backlinks from other websites
a. Swipe links from inferior content
b. Broken link building
c. Guest blogging
5- Tracking your SEO success
a. Measure organic traffic
b. Track your rankings
Requirements
None
Related Courses
- User Experience Best Practices
What Is Next?
After finishing this course, you can enroll in any of following Coding Bootcamps school classes:
- Intro to HTML 5 and CSS3
- Web Design with WordPress
- Intro to Joomla CMS
- Introduction to Drupal CMS
- Web Design with Bootstrap